This is Tomorrow again



richard-hamilton-pop-art

 

 

9 September 2010 – 6 March 2011


Whitechapel Gallery, London

 


«[…] An iconic show in its conception and realisation it has continuously interested artists, theorists and curators ever since due to the challenge it posed for the creative practitioners and visitors alike. The former, as each group was polymorphic formed by an architect, a designer, an artist and a theorist, were requested to amalgamate their individual approaches and produce a work by deploying a new methodology. The latter, with no interpretation panels and other information available, had to make their own judgements as to how to navigate inside the gallery and interpret the works they viewed.


The material presented gives an account of the production process as well as the final result of this collective curatorial enterprise: documents from the Gallery’s Archive, the original promotional posters designed by each group, artists’ personal correspondence and rare photographs. A layout of the original 1956 catalogue is reproduced in the Foyle Reading Room. 


On the occasion the Whitechapel Gallery has issued a limited edition of the original This is Tomorrow catalogue. […]»


 

www.whitechapelgallery.org